Free online business calculator

Webinar funnel calculator

Set your revenue goal, offer price and conversion rates. See how many webinar sign-ups, attendees and page views you may need to hit your target.

Enter your numbers

Percentage of page visitors who register
Percentage of registrants who attend
Percentage of webinar attendees who buy

Your webinar funnel targets

These are the minimum whole-person targets based on the conversion rates you entered.

Sign-up page views needed
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Webinar registrations needed
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Webinar attendees needed
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Sales needed
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How are these numbers calculated?

First, divide your revenue goal by your offer price to find the required sales. Divide sales by your attendee-to-sale conversion rate to estimate attendees; divide attendees by your webinar attendance rate to estimate registrations; and divide registrations by your sign-up rate to estimate page views. Each step rounds up to the next whole person so the model doesn't underestimate the audience needed.

Planning estimates, not guaranteed results. Actual performance may vary.

Created by Funnel Tools

What are average webinar conversion rates?

Not sure what numbers to enter? Here are some useful industry benchmarks and planning ranges to help you estimate your webinar results.

20–40% Webinar sign-up rate The percentage of visitors who register on your webinar sign-up page.
40–60% Webinar attendance rate The percentage of registered people who attend your webinar.
2–10% Webinar sales conversion rate The percentage of attendees who purchase your offer. An indicative planning range, not a verified universal average.

Your results will depend on your audience, traffic source, offer price and how well your webinar converts. These ranges are useful starting points, not guaranteed results. Replace them with your own performance data whenever possible.

Sources and further reading: Asset Academy (2026)  ·  Goldcast (2026)  ·  ON24 (2026)